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Laurent Mastey

President of Marketing & International Division Strategy and Business Development
Laurent Mastey has been a team leader with over twenty years of international experience in thePharmaceutical arena in multiple therapeutic areas such as Oncology, cardiovascular diseases, vaccines,pneumology, addictions, rare diseases, medical devices…overall a strong business professional focused incustomer engagement with a proven track record of delivering high-end & innovative digital strategies.

Key achievement/projects

GNM Healthcare Consulting: Launched a digital innovative model, whereby competing international scientific publishers started working together in order to serve the pharmaceutical industry’s needs for one fixed price instead of highly variable costs. These new agreements allowed pharmaceutical clients to finally operate with one same vendor for all scientific and clinical contents digitally but also to optimize costs in order to leverage all digital initiatives for the HCP’s, locally and internationally.   Havas – At Medica Provided the first innovative contents issued from peer-reviewed publishers worldwide in 5 languages and elaborated access privileges to all HCP’s at a European level.   Bouygues Telecom – e-Health Services Implemented the first nationwide (France) e-Health services for all Bouygues Telecom subscribers. Generated contents in over 10 therapeutic areas and used TV/radio celebrities to create additional information through podcasts.   Aventis: Initiated the first content strategy for the “Zoom” initiatives portals (Zoom Cancer, Zoom Diabetes,…) implemented relevant contents for HCP’s and patient customized information.